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The Marketing Mindset

Decoding consumer trends, brand strategies, and market research.

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Sarah Lynne Eckhardt

When a “Kodak Moment” Isn’t Enough: What Kodak Teaches Us About Brand Positioning

November 8, 2026
Navigating the Brand Life Cycle: How Celsius, DoorDash and Apple Leverage the Marketing Mix

November 1, 2026
Findings and Limitations: Evaluating the Nike Adapt Flow Concept

October 11, 2026
Expanding Nike’s Reach with Adaptive Performance Footwear

September 6, 2026
Social Media Influencers

August 11, 2024

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About
Blog
Sarah Lynne Eckhardt

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